Some great advertising...
During the hot summer months here in Korea, I've been drinking a canned iced-tea called "Ceylon Tea". Underneath it's name is a little poem that just make me smile every time I drink it:
Now dream of Tea is distilled each pure drop
a tear of joy
A vision of paradise for men
lost in their dreams
Sailing the Indian Ocean towards new horizons
There, now isn't that so much nicer than a big splash of colour declaring "NOW - with even MORE aritficial sweetners!!" or something of that ilk?